What a Canva logo and McDonalds have in common.
I LOVE Canva. It's a tool I tell all my clients about.
If you’re not familiar with it, it’s a complete design tool for anyone, particularly people who aren’t experienced designers. You can design everything from printables to invoices, flyers to infographics, even websites. Canva is probably the most popular online graphic design software out there with over 30 million users. I use the brand library feature to add colours and fonts for my clients’ own Canva accounts, creating brand-in-action templates for Instagram and Pinterest and personalised workbooks and PDFs.
This way I’m helping ensure the brand is used effectively and correctly while providing an affordable and sustainable service to my clients. They don’t want to be paying for design services every time they want a social media graphic and if I’m honest, I don’t want to be spending my time doing that.
With a great search function - you can literally search for anything on there, including pre-designed logos. Which got me thinking about McDonalds. Yep, the golden arches.
Now here’s the thing, McDonalds serves a purpose for a quick bite on the run but it doesn’t compare to eating a personally tailored dish, created by a talented chef who has your personal palette in mind. So while McDonalds serve as an easy, cheaper solution, if I want quality that’ll really satisfy me, I’m all about going a little more upmarket.
It’s the same with design. While Canva is indeed an incredible tool to use alongside your full brand identity package, if you go here for your logo, it's kinda like going to McDonald's. Look around and it’s likely everyone is also consuming the same thing as you. There’s no thought, personality and uniqueness.
It's why my signature brand identity package continues to be my most popular. It’s also my most expensive service, for a good reason. Because what it delivers is priceless. This is no off the shelf Canva service, what you get is bespoke to you. This is for businesses and personal brands looking for a full rebrand, new brand creation or a refresh of an existing business to make them feel confident, aligned with their mission and purpose and able to fulfil their business goals.
This is for you if:
You value the importance of brand
You’re stuck in getting your message out to your audience, especially with your visuals
Want to stand out and command the attention of your ideal customers and clients.
You’ve bought multiple logos on Etsy or Canva but it still doesn’t feel right
You’ve got a brand but it doesn’t represent your big vision
Imagine if your brand was a solid foundation of your business, if it reflected the true essence of who you are and what you’re about.
With over 10 years working in-house and running my own design business I’ve got an expert eye from working with businesses of all shapes and sizes.
I know how bewildering the whole design process can be.
Whether you’re at the start of your journey or five years into running your business, let me be your guiding hand and professional eye. Because a brand isn’t just a logo. We co-create the magic together, going deep on your company values, brand strategy and foundational messaging, we’ll ensure your big vision for your business is evident in your visual identity. Appealing to the audience you want to connect with.
Stages of brand creation and direction include moodboards, while your brand package will include the creation of your primary and secondary logos, alongside brand marks, a custom colour palette and typography. Brand guidelines, social media icons, and editable templates added to your Canva Pro so you can create graphics for IG stories and posts with ease
Everything you need to get launched.
Be the first to access this package in 2024. JOIN THE WAITLIST.
I’ll see you soon (but probably not at McDonalds).
With love,
Sam