BRAND DEVELOPMENT / BRAND DESIGN / ILLUSTRATION
The Yorkshire Refill Company
The Brief
Carly had an epiphany after having her daughter, she was more aware of the product's ingredients in her house, not to mention the waste. Frustrated by the choice and availability of eco-friendly non-toxic products in shops she decided to launch her own business supplying eco-friendly cleaning products in her local area.
The Opportunity
With the rise of the eco-friendly consumer Carly's business was a fantastic opportunity for me to create a clean, classic and minimal brand with a premium feel. Carly needed a brand structure to allow her to launch her business and branded products within her area. We outlined her audience profile together and built a timelessly yet modern brand that would enable Carly to launch her dream business.
Pssst, watch the video here.
Watch me create the brand illustration to explain the customer buying process for The Yorkshire Refill Company. I'm so lucky to work with people whose ethical values are similar to my own and this was an absolute pleasure.
“You have really made this easy for me and created something I am really excited to show people - a world away from what I would have achieved on my own. You are a very clever and talented lady.”
— Carly Ferguson
The Yorkshire Refill Company Founder
