The Brief

The brand needed to shift in line with her personality and the direction Lindsey was taking her business. It needed to include the visual tools to allow her to craft social media content with confidence. This would enable Lindsey to build an authentic connection with her audience and harness the next step of her business.

The Opportunity

Lindsey had become a widow a few years previous to working with me. She was already a successful interior designer, but the loss of her husband coupled with her son leaving home brought a new meaning to the word 'empty nest syndrome'. She had a lightbulb moment, the home does not need to be seen as an empty nest, but as a place to spark joy and comfort. This would be the next course she would promote and teach women how to create an inspiring space for the next phase of their lives. I was in awe of how Lindsey had taken such a tragic and sad personal experience to help other women.