The Brief

Laura and Becca approached me in the Autumn of 2020, like a lot of people they had spent some time reflecting and came to the conclusion to evolve their business in a new direction.

These ladies had both had the experience of working with brands back in their corporate days, so they knew the current brand had served its purpose well until now but it needed to evolve and reflect their new business direction.

The Opportunity

The pandemic forced people to spend more time at home and reflect, assess their lives and really think about who they are and where they were going. Alongside redundancies and furlough, there was a global growth in entrepreneurship and start-ups.

Becca and Laura already had well crafted corporate offerings and with the change in the social economy they wanted to cater to this audience and diversify how their clients could access working with them. To do this they needed tools to support them in building online learning courses, workbooks and 121 coachings. Their toolkit needed to reflect their personality, allow them to create their purchasable offerings in both print and digital, plus help build a powerful presence online so they could better serve their clientele.